Theories

John Hartley (1987)

• Create a relationship with the audience
• Know exactly what the audience want

Magazine - I created a questionnaire to gain feedback from my audience, therefore understanding what they wanted and applying it.
Music Video - Created an audience profile based on real people that were our target audience and used their ideas.

Julian Mcdougal (2009)

• Difficult to define a specific audience

Magazine and music video - With other genres moving into the mainstream our audience may be larger than it would have been before but there will still be a loyal 'rock' audience.

Ien Ang (1991)

• More sub categories
• Be very specific to your audience

I think that my audience is very specific and though anyone could read the magazine it is specifically geared towards females that are involved in rock music themselves, as well as just listening to it.

Hypodermic Theory

• Inject ideas into an audience

Pluralist (active) theory

• Our own interpretation

My audience can pick and choose which parts of the magazine they may read as well as whether they want to read it at all.

Uses and gratifications theory

• Escapism, relationships and surveillance

Magazine - I think my magazine fits with creating a personal relationship because the information about bands could become a talking point. It also identifies with the audience, aesthetically it would be appealing to the audience and may influence them. It definitely fits with the surveillance because it is giving information throughout.
Music Video - Music videos are used for entertainment as a form of escapism and they also may become a talking point between friends.