Genre: Applying genre to your chosen text - Music Video

Which genre is your text?

Which genre category is it? (Performance, illustrative or disjuncture - Andrew Goodwin)
My music video was a mixture of performance and illustrative.
What genre is your music?
Rock/pop
Which generic conventions have you applied?

• Using both the performance and illustrative categories
• Black and white effect
• Feminine grunge costume
• Make up (Dramatic eyeliner)
• Panning
• Gloomy aesthetic

Tom Ryall suggests that the types of conventions found in genres might be grouped within the following categories:
Narrative: My video has a clear narrative structure because there is a beginning, middle and end with a resolution. My video is closed because the narrative does not carry on to a sequel.
Representations: There is one main character who carries the main narrative and there are two band members but that is all. I have used some conventions which could be seen as stereotypical for a female in this genre such as costume and make up. Also, the emotion portrayed fits with the genre and may be seen as stereotypical.
Ideologies: There is the idea throughout my music video that music can be a kind of 'salvation'.

Rick Altman (1999) argues that genre offers audience a 'set of pleasures'. 
Emotion pleasures: The video is supposed to have a clear and relatable amount of emotion for the audience and this is portrayed through camera angles, location and effects as well as the acting.

How we define a genre depends on our purposes. (Chandler, 2001)
What was your purpose?
My purpose was to create a music video that linked with the song and that had both narrative and performance shots that a rock genre audience would watch.